Giacomo
MARCHETTINI

Rai Play

BIO

After completing his academic studies at the University of Portsmouth (UK), he worked in advertising agencies as an account dedicated to managing campaigns on traditional and digital media at national and international level.

In 2008 I began my professional career in the digital segment by joining RaiNet, a start-up founded in the early 2000s with the mission of developing and managing the digital ecosystem of the RAI group. In RaiNet he covered both the role of content manager and digital strategist, first working on the development of the Rai.tv project, the first RAI multimedia portal, and then in the team dedicated to the definition of the RaiPlay platform.

Between 2016 and the beginning of 2019 he gained important experience in the television segment, working in the promotion and marketing sectors first of the cultural RAI channels (Rai5, Rai Storia, Rai Scuola) and then of Rai3.

In the summer of 2019, on the occasion of the launch of the new RaiPlay platform and the launch of the Original RaiPlay productions, he was responsible for the editorial coordination and production of projects such as “VivaRaiPlay”, “I don’t want to change planet”, “The other Festival “,” Europeans at The Jackal “.

Since the beginning of 2021 he has been responsible for the Original RaiPlay programming and coordination of the entire RAI editorial offer on RaiPlay.