Marco Binda is an entertainment and tech executive with over than 15 years in eCommerce industry and last 9 years in Over The Top (OTT) branch.

Since 2017 in NOW (Sky Group) as Trading Director he is responsible of NOW E2E Commercial strategy with a deep focus on digital acquisition channels & customer value management program.

Before in Mediaset as Commercial Director he was responsible of the launch of Infinity, first OTT service in Italy, defining commercial strategy and business P&L

A solid international consultancy in top media agency, he served as Head of performance marketing top clients such as Mercedes, Vodafone, Apple and Chanel.