Marco
BINDA

Now

BIO

Marco Binda is an entertainment and tech executive with over than 15 years in eCommerce industry and last 9 years in Over The Top (OTT) branch.

Since 2017 in NOW (Sky Group) as Trading Director he is responsible of NOW E2E Commercial strategy with a deep focus on digital acquisition channels & customer value management program.

Before in Mediaset as Commercial Director he was responsible of the launch of Infinity, first OTT service in Italy, defining commercial strategy and business P&L

A solid international consultancy in top media agency, he served as Head of performance marketing top clients such as Mercedes, Vodafone, Apple and Chanel.

Comunicare Digitale

Comunicare Digitale aims to increase and promote knowledge and all digital tools related to the Media, Communication and Events sectors.

Credits

Comunicare Digitale is a trademark of Dime Comunicaciones Sl.

Homepage video courtesy of MYGEMPICTURES.

20° European Digital Forum
8 - 9 June 2022
Real Collegio - Lucca

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