Born in Rome to an Italian mother and a Bolivian father, Jaime Ondarza is one of the most experienced and authoritative managers in the Media & Entertainment industry globally, with distinctive skills on audience kids.
With over 22 years of international experience, he joins ViacomCBS in 2020 – at the helm of the new South Hub, with extended responsibilities in Italy, Iberia, France, the Middle East, Greece, and Turkey.
Prior to his appointment, Jaime held long-term executive roles at Warner Media and Boing, the JV between Mediaset and Warner Media, contributing to the achievement of objectives of strategic relevance for the company and transformative impact for the entire industry. media, in the world.
In addition to founding the world’s first commercial FTA children’s channel on DTT, Ondarza has launched the Boing app, Warner Media’s first AVOD streaming service designed for children and families.
Jaime brings with him an extensive knowledge of publishing and commercial landscape, as well as solid experience in managing various markets within the Media & Entertainment sector.